There is a new technology, which brings new reality advanced with a digital layer to all computers and cell phones. The technology enables to mix real captured image together with digital information, so there are created first GPS devices, which show navigation directly into real world. You can mediate to costumer view of 3D model of a product, which doesn't have to be there really and even this could be presented. And this all can be done for example at home or in a shop.
Augmented reality has huge potential, because it can combine digital and real world in one picture together.
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