Thanks to the most modern camera systems is today possible to measure success of advertising communication with costumers. Measuring of advertisement media rating has big potential whether it's a digital or classical medium. This way, we can determine actual dimension of communication fruitfulness.
Our solution offer complex analysis of advertisement messages rating in well-arranged report and so enable high-quality analysis of communication efficiency in real time.
An extended module of tracking system is very interesting solution, which enables to choose
optimal form of communication from data evaluation. Just imagine a projection on a shop window where in a moment when there is standing 3 women system start cosmetic advertisement. If women go away and there are mostly men, system will start beer advertisement.
Technology of actual advertising spots installation brings revolution into OOH marketing in relationship with consumers. It enables selling media for really done communication to target group. Imagine at a above mentioned interactive shop window application of this system, in principle it is a internet form of PPC (payperclick) transferred thanks to technologies in the street (payperview / communication).
Here you can see how camera is working:
Costumer will pay only for really done communication:
1) Passers-by go past shop window and don't react to communication - Price 0,-Kč
2) Passers-by are turning back and watching message - Price 1,- Kč / w. communication
3) Passers-by react to message and start to touch shop window - Price 10,- Kč / w. communication
4) Passers-by order products directly with the application - Price 1% of turnover
